Kerry LowLow Campaign

Kerry LowLow Campaign

I have been on a diet for 20 years, and for each diet year lost, I have gained approximately 1.5lbs.

I have attempted every fad diet ever created.  I have counted calories, points and carbs.  I have cut out fruit one week, and eaten nothing but fruit the next.

Yet still, my jeans got tighter & tigher and the scales crept up higher & higher.

Then one day, I just stopped caring.

I am never going to be one of those girls you see in the ads, who go giddy over the sight of a stick of celery.

I have always been able to pinch way more than an inch, and I don’t want to squeeze back into my skinny jeans if it means existing on fresh air and cucumber to do so.

So I did have a little chuckle to myself the first time I saw the new commercial for Kerry LowLow cheese, which is a funny parody of all those typical diet commercials.

Smug Gal always fits into her skinny jeans, but lives on crackers. For her, it is all about achieving the perfect bikini body.

Ditzy Gal skips to work and flicks her hair with every lick of her low-fat yoghurt spoon.  There is not a yoghurt in the world that would make me want to do cartwheels in the sand.  Unless it was laced with vodka.

Muffin Gal goes about her busy day hiding from dancing cupcakes at every turn.  All she thinks about all day long is cake and how to resist it.

Together, the girls from adland perform a montage of these diet ad clichés to a catchy jingle.

Ignoring for the moment that this ad is still essentially promoting a low-fat product using scantily clad, stick-thin women; the intention to challenge the way we market diet foods to women is, I think,  a positive one.



Disclosure: Sponsored by LowLow


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Mum, wife, blogger, Greek dips lady.

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  1. Brilliant! I love that ‘Women and muffins can’t co-exist!’ You’re gorgeous as you are. There’s nothing sexier than being comfortable in your own skin xx
    Anya from Older Single Mum and The Healer recently posted…The Morning Shower.My Profile

  2. May 24, 2013 / 12:35 PM

    I don’t get the ad. Perhaps I’m being stupid. Thank goodness though that you’ve seen the light and given up on chasing something that matters only to people we probably don’t need in our lives. Btw it’s not just women that feel this pressure, though of course women have suffered it longer and harder thanks to the traditionally dominant position that men have held in the media.

  3. noo
    May 29, 2013 / 1:36 PM

    made me giggle. v brave client! xx

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